Diamonds are nearly pure carbon. A diamond is the purest, hardest, transparent substance known to
man with a powerful refractive index.

Nothing else compares to the dazzle of a Diamond. 
These gems are highly prized for their brilliance and beauty and are thus preferred for special occasions.
Do you find it intimidating to purchase a diamond?

To make the right purchasing decision, it’s important to learn about the "5 C's" of the diamond. 






Cut: Describes the proportions of a diamond; the cut is considered the most important
factor in its beauty and value.
The round-shaped so-called “brilliant” cut, with its 58 facets, has traditionally been
the most popular cut enhancing a diamond’s brilliance and beauty. When a diamond
is cut well, it allows the most light to be reflected back up through its top.
Besides the
round-shaped brilliant cuts, diamonds are cut into other shapes,
including oval, marquise, emerald-cut, pear-shaped, Princess cut and trillion. There
are several ways to judge a diamond’s cut.



Carat:
The size of a diamond is expressed in carat weight. In general, the value of a
diamond rises significantly with carat weight.
Carat is the standard measurement of a diamond's weight.
Size increases the value of a good quality diamond for the simple reason that
large stones are rarer than small ones. A large stone holds little value if it lacks
fire, brilliance, purity and high-grade color.

Clarity:
By nature, almost all diamonds have tiny flaws. The fewer there are, the more
valuable the diamond.
Clarity grades range from "I" (imperfect) to "FL" (flawless). A diamond is said to be "flawless" if no inclusions or superficial blemishes can be seen under a standard
10-power jeweler's loupe. Truly flawless diamonds are extremely rare.

Clarity FL IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 I2 I3
Scale Flawless-
Internally Flawless
Very Very Slightly Imperfect Very Slightly Imperfect Slightly Imperfect Imperfect


Color:
The way a diamond reflects and refracts light; depends on the color. 
The less color in a diamond, the more valuable it usually is.
Although many diamonds may appear colorless to the eye, the majority contains very slight traces of yellow, brown or gray.
The spectrum ranges from light yellow to totally colorless.



Cost:
Retail prices vary from one region, country to another region or country. But a
rough estimate of the cost of a diamond is as follows:
1/2 carat — $1,000 to $3,000
3/4 carat — $2,500 to $,5,000
1 carat — $3,500 to $10,000 and up

Thus, the diamond must be chosen with great precision and care. After all it is
the most cherish able thing one can have!!!

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